Just Five Things – Why authors need a website

Standard

WhiteJust Five Things, a list of simple actions that can enhance your publishing career. One tip for each day of the week related to every aspect of publishing from time management to marketing to writing.

1.  Authors need a website (or blog or landing page) so readers can find them on the internet.

2.  A website serves as “Grand Central” for authors. All others resources, such as bookmarks, swag and social media, should redirect readers and fans back to your central hub (website).

3.  A well-organized website will provide information commonly needed by readers, fans, media and marketers: bio, book list, reading order of series, new releases, career accomplishments, etc.

4. Websites are the internet-version of business cards so they should include contact information and other online profiles, such as Facebook, Twitter and  YouTube.

5. Websites give authors autonomy over content vs. having to abide by the rules and regulations of social media sites or internet “real estate” owned by another individual/organization.

See you next week for another list of Just Five Things.

If you have a tip to share or need help with a challenge, email me at myauthorconcierge@gmail.com.

Just Five Things: How to network online

Standard

5 2Just Five Things, a list of simple actions that can enhance your publishing career. One tip for each day of the week related to every aspect of publishing from time management to marketing to writing.

1.  Establish an engaging, interactive online presence that reflects your brand, service, product, business, etc.

2.  Identify  professionals peers who share your target audience and connect with them on social media.  Like them on Facebook, follow them on Twitter, subscribe to their newsletters/blogs.

3.  Create a list of 10-20 most influential contacts and engage with them on a daily or weekly basis by making thoughtful comments and sharing their content.

4.  Send a personal email or message to individuals when you’ve found their information or expertise helpful. Be sure to include your credentials as a subtle invitation to cross-promote and/or network with you.

5.  Create profiles at social networking sites such as LinkedIn, but also those specific to your industry.

See you next week for another list of Just Five Things.

If you have a tip to share or need help with a challenge, email me at myauthorconcierge@gmail.com.

Just Five Things: How to overcome imposter syndrome

Standard

5 1Just Five Things, a list of simple actions that can enhance your publishing career. One tip for each day of the week related to every aspect of publishing from time management to marketing to writing.

1.  Acknowledge your successes. It’s easy to focus on the negative so keep a gratitude journal or bulletin board where you can remind yourself of your achievements, accolades and progress.

2.  Stop comparing yourself to others. Each person’s journey is different, but equally vital.

3.  Just own it. Imposter syndrome sneaks in when we feel like we’re misrepresenting ourselves. Be honest about who you are and what you have to offer. No apologies, explanations or justification required.

4.  Be prepared to fail, lose, make mistakes, look foolish, and not know all the answers. No one wakes up one day an instant expert. Every obstacle you overcome, each new lesson or skill you learn, each experience you open yourself up to adds to your worth.

5.  Identify your imposter syndrome “hot buttons” (i.e. lack of experience or lack of education) and take action to improve in these areas.

See you next week for another list of Just Five Things.

If you have a tip to share or need help with a challenge, email me at myauthorconcierge@gmail.com.

 

 

Just Five Things: Best book marketing blogs

Standard

number-5Just Five Things, a list of simple actions that can enhance your publishing career. One tip for each day of the week related to every aspect of publishing from time management to marketing to writing.

1.  BookMarketingBuzzBlog / Brian Feinblum

2.  The Creative Penn / Joanna Penn

3.  Savvy Book Marketer / Dana Lynn Smith

4.  Author Marketing Experts / Penny Sansevieri

5.  SMART Marketing for Authors / Chris Syme

See you next week for another list of Just Five Things.

If you have a tip to share or need help with a challenge, email me at myauthorconcierge@gmail.com.

Just Five Things: How to avoid writer burnout

Standard

5Just Five Things, a list of simple actions that can enhance your publishing career. One tip for each day of the week related to every aspect of publishing from time management to marketing to writing.

1.  Familiarize yourself with the signs and  symptoms so you can take action as soon as you recognize you’re headed toward writer burnout.

2.  Take care of your physical health. Eat nutritious meals, avoid junk food, stay hydrated, manage stress, get up and move. Visit Writing and Wellness for articles on becoming a healthy writer.

3.  Step away from the desk. Writer are notorious for working 10, 12, 16 or more hours a day, but workaholic habits actually impair productivity and affect not only your mental and physical health, but relationships too. Each writer’s definition of work/life balance will differ, but the important thing is to set boundaries and make time for hobbies, friendships, recreation and other obligations.

4.  When planning your production schedule, allot more time than you estimate needing. It is not uncommon for projects to take longer than anticipated. “Padding” your timeline can reduce stress, allow for better quality output and even give you a chance to take advantage of unexpected opportunities.

5.  Be selective in how you spend your time, money, energy, creativity and other personal resources. If projects, conferences, relationships, etc. don’t contribute to your life or career in a relevant and positive manner, now may not be the time for them.

See you next week for another list of Just Five Things.

If you have a tip to share or need help with a challenge, email me at myauthorconcierge@gmail.com.

Just Five Things: Characteristics of credible, effective publishing industry influencers

Standard

five-706893_960_720Just Five Things, a list of simple actions that can enhance your publishing career. One tip for each day of the week related to every aspect of publishing from time management to marketing to writing.

Influencers – Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship. (Definition per Business Dictionary)

1. They are actively engaged on social media (consistently post content and have a high level of interaction with their audience).

2. They are widely recognized within the publishing community as an expert or authority.

3. They have a genuine passion for books, publishing, reading and authors.

4. Their audience has an authentic interest in you and your product (books).

5. They support positive experiences and authentic relationships, meaning they are respectful, professional, reliable and honest.

See you next week for another list of Just Five Things.

If you have a tip to share or need help with a challenge, email me at myauthorconcierge@gmail.com.

Just Five Things: Conference Etiquette

Standard

number-5Just Five Things, a list of simple actions that can enhance your publishing career. One tip for each day of the week related to every aspect of publishing from time management to marketing to writing.

1. Networking is an important part of attending conferences but not always an easy or comfortable process. Show an interest in other people by listening and asking questions. Reciprocate the courtesy – if someone shows interest in you, return the favor.

2. Do not occupy multiple seats, especially in crowded workshops/presentations. Store your stuff under your chair, not on the one next to you.

3. Do not stalk or monopolize the time/attention of agents, editors, publishers, speakers, etc.

4. Do not share photos of other individuals on social media without asking permission. Do not post compromising or unflattering content of others on social media.

5. Be quiet. Silence your cell and avoid distracting extraneous conversation during presentations.

These tips are based on the article Conference Etiquette a la Rob Lowe.

See you next week for another list of Just Five Things.

If you have a tip to share or need help with a challenge, email me at myauthorconcierge@gmail.com.