Publishing predictions for 2016


The experts are weighing in on what trends and changes they expect to see in publishing in 2016. Listed below are a few highlights. What do you predict will happen in book publishing over the next 12 months?

Jonathon Sturgeon, Flavorwire, predicts:

Increase in co-authored books.

Proliferation of “adult relaxation” books (AKA coloring books)

Billionaire erotica out; “prole erotica” in

Mark Coker, Smashwords, predicts:

Indie authors will edge into large publishers’ market share

Many full-time indie authors will quit or minimize production

Increase in use of pre-order option to boost sales

Publishing Technology predicts:

Fastest growth segments will be audio and children’s publishing

Ebook and print will diverge into parallel markets

Publishers will cut mid-list authors

Tom Chalmers, blogger on Digital Book World, predicts:

Increased focus on foreign sales

Growth of print sales

Evolution of book fairs and micro-fairs

Alexandra Alter, The New York Times, looks back at 2015:

Audiobook sales rose

There was no single breakout novel in lit fiction

POV is enough to re-do an old favorite




MAC Trend Watch: Boxed Sets


In recent weeks, no less than a third of my clients have announced their participation in boxed sets. That caught my attention. Hmmm, what’s up, I wondered? This idle musing was sufficient to convince me I’ve become a publishing trend spotter.

For those not in the know, a boxed set (also referred to as box set) is a collection of stories sold as a package deal. It may include full-length novels or novellas, and the works may be centered around a theme or be part of a series. These collections may include the work of one or several authors.

A quick search on Amazon for “romance box sets” gave me 98 pages of results. There are collections on every theme imaginable, from mafia romances to workplace romances. Sets featuring bad boys and handcuffs, BBW and werewolves, cyber seductions, deputies and mail order brides.

In my opinion, boxed sets are a boon for readers and authors.

Readers perceive boxed sets as offering a better value for the cost, thus upping the likelihood they’ll make the buy. (Who can turn down 10 stories for the price of one?!)

The advantage for authors is derived from the collaboration aspect of such projects. Newer authors teaming up with bestselling authors benefit from established authors’ credibility, achievements and fan base. Having multiple contributors reduces the volume each person must contribute (allowing authors to more quickly move onto another story or project) and (potentially) divvies up the workload. From a promotional perspective, there is a broader social media network to leverage and a wider audience base to market to.

What are your thoughts? Are boxed sets a trend or not? Good, bad or not worth considering?

MAC Trend Watch is a completely subjective analysis of trends in the publishing industry provided for your information and/or amusement by Maria Connor, founder of My Author Concierge, which provides marketing, editorial, technical and administrative support services to authors.