Just Five Things – Why authors need a website

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WhiteJust Five Things, a list of simple actions that can enhance your publishing career. One tip for each day of the week related to every aspect of publishing from time management to marketing to writing.

1.  Authors need a website (or blog or landing page) so readers can find them on the internet.

2.  A website serves as “Grand Central” for authors. All others resources, such as bookmarks, swag and social media, should redirect readers and fans back to your central hub (website).

3.  A well-organized website will provide information commonly needed by readers, fans, media and marketers: bio, book list, reading order of series, new releases, career accomplishments, etc.

4. Websites are the internet-version of business cards so they should include contact information and other online profiles, such as Facebook, Twitter and  YouTube.

5. Websites give authors autonomy over content vs. having to abide by the rules and regulations of social media sites or internet “real estate” owned by another individual/organization.

See you next week for another list of Just Five Things.

If you have a tip to share or need help with a challenge, email me at myauthorconcierge@gmail.com.

Just Five Things: How to network online

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5 2Just Five Things, a list of simple actions that can enhance your publishing career. One tip for each day of the week related to every aspect of publishing from time management to marketing to writing.

1.  Establish an engaging, interactive online presence that reflects your brand, service, product, business, etc.

2.  Identify  professionals peers who share your target audience and connect with them on social media.  Like them on Facebook, follow them on Twitter, subscribe to their newsletters/blogs.

3.  Create a list of 10-20 most influential contacts and engage with them on a daily or weekly basis by making thoughtful comments and sharing their content.

4.  Send a personal email or message to individuals when you’ve found their information or expertise helpful. Be sure to include your credentials as a subtle invitation to cross-promote and/or network with you.

5.  Create profiles at social networking sites such as LinkedIn, but also those specific to your industry.

See you next week for another list of Just Five Things.

If you have a tip to share or need help with a challenge, email me at myauthorconcierge@gmail.com.

Just Five Things: Best book marketing blogs

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number-5Just Five Things, a list of simple actions that can enhance your publishing career. One tip for each day of the week related to every aspect of publishing from time management to marketing to writing.

1.  BookMarketingBuzzBlog / Brian Feinblum

2.  The Creative Penn / Joanna Penn

3.  Savvy Book Marketer / Dana Lynn Smith

4.  Author Marketing Experts / Penny Sansevieri

5.  SMART Marketing for Authors / Chris Syme

See you next week for another list of Just Five Things.

If you have a tip to share or need help with a challenge, email me at myauthorconcierge@gmail.com.

Just Five Things: Characteristics of credible, effective publishing industry influencers

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five-706893_960_720Just Five Things, a list of simple actions that can enhance your publishing career. One tip for each day of the week related to every aspect of publishing from time management to marketing to writing.

Influencers – Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship. (Definition per Business Dictionary)

1. They are actively engaged on social media (consistently post content and have a high level of interaction with their audience).

2. They are widely recognized within the publishing community as an expert or authority.

3. They have a genuine passion for books, publishing, reading and authors.

4. Their audience has an authentic interest in you and your product (books).

5. They support positive experiences and authentic relationships, meaning they are respectful, professional, reliable and honest.

See you next week for another list of Just Five Things.

If you have a tip to share or need help with a challenge, email me at myauthorconcierge@gmail.com.

Just Five Things: Cross-promotion strategies for authors

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5 1Just Five Things, a list of simple actions that can enhance your publishing career. One tip for each day of the week related to every aspect of publishing from time management to marketing to writing.

1.   Look for cross-promotional partners who bring different resources, talents or strengths to the group.

2.  Consider cross-promoting with groups, organizations or individuals who offer services or products that compliment your books.

3.  Create a group campaign or project and coordinate promotion across each partners’ social media, mailing lists, etc.

4.  Promote your partners in your books’ back matter, on your blog, on your social media or in your newsletter.

5.  Invest time and energy in building positive, reliable cross-promotional partnerships. Identify author who write in a similar genre or have a similar readership; engage and support their marketing efforts, reciprocate when they support you; be professional but require accountability and participation.

See you next week for another list of Just Five Things.

If you have a tip to share or need help with a challenge, email me at myauthorconcierge@gmail.com.

Just Five Things: Storytelling with photographs

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imagesJust Five Things, a list of simple actions that can enhance your publishing career. One tip for each day of the week related to every aspect of publishing from time management to marketing to writing.

1. Look for images that reflect a mood or emotion.

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Contemporary romance author Chris Keniston (R) at a costume-party reader event.

2. Compose photographs with contrasting, surprising or unexpected elements.

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A romance author in a military hangar? Heather Ashby makes it work.

3. Focus on unusual details or perspectives.

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This reluctant reader was still willing to promo Jacki Delecki, one of her favorite romantic suspense authors.

4. Aim for spontaneous vs. staged.

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Cover model Vikkas Bhardwaj sends a personal message to a fan.

5. Develop photographic themes related to your branding.

Madeline Martin Wineglasses

Historical romance author Madeline Martin often pairs wine and romance on her social media.

See you next week for another list of Just Five Things.

If you have a tip to share or need help with a challenge, email me at myauthorconcierge@gmail.com.

Just Five Things: Book cover graphics for promo applications

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Blank CoverJust Five Things, a list of simple actions that can enhance your publishing career. One tip for each day of the week related to every aspect of publishing from time management to marketing to writing.

1. Ask your cover designer to provide files (usually a png or jpg) for the book’s stylized title and your name. Make sure they are on a transparent background. You can overlay these on ads, teasers, etc.

2. Resize your book cover jpg so you can provide the correct size for ads or promotions. Commonly used dimensions are 200×300, 600×900 and 1400×2100.

3. Ask your cover designer to provide a 2-D (flat) version and a 3-D version of your book cover. Each has different uses.

4. Ask your cover designer to provide a high-resolution jpg of your book cover without the text (title, author name, cover quotes). You can use the image or parts of the image to create backgrounds for teasers, social media banners, etc.

5. Make sure you know the name of the font used for your book cover text elements. You may want to use the same font when creating promotional graphics.

See you next week for another list of Just Five Things.

If you have a tip to share or need help with a challenge, email me at myauthorconcierge@gmail.com.