How to survive a social media outage

Standard

Yesterday, Facebook and its related apps, including Instagram, experienced an outage. Many users reported the inability to log-on and use these social media platforms. While some people might roll their eyes and deem this a non-priority issue, there are many for whom the outage was crippling.

Really?

Yes, really!

outage

Facebook (which also owns Instagram, WhatsApp and Messenger) has evolved into more than a cool place to post cat memes and recipes. There are almost 3 billion social media users worldwide, which translates to more than a third of the world’s population using social media to communicate.

For many people, Facebook, Twitter, LinkedIn and other social media platforms are today’s virtual water cooler. They are communication tools, often critical for sharing information and connecting with professional contacts. They are also advertising platforms so an extended outage like the one we just experienced can affect revenue.

Screenshot_2019-03-14 Ads Manager - Manage Ads - Campaigns

My work was directly impacted by the Facebook outage. I could not post social media content related to clients’ products and events. I could not check metrics to evaluate advertising performance. On a more fundamental level, there were individuals I could not exchange information with.

I’ve identified seven strategies to avoid a work interruption when Facebook (or any other social media platform) goes offline.

1. Email clients to alert them to potential problems. If you anticipate the outage may impact specific issues (such as a prescheduled live event) be prepared to offer solutions to minimize impact on clients’ followers/audience (such as sending out an eblast/email).

2. Check other social media profiles for messages or outreach from clients/contacts who usually rely on the channel(s) experiencing an interruption.

3. Monitor the outage so you can resume work as soon as access is restored.

4. Post a message acknowledging the outage on other social media profiles. Include instructions/contact information if appropriate.

5. Expand your social media footprint. If you only have profiles on one or two platforms, create “social media outposts” on other channels to remain accessible. Chris Syme has how-to advice on using outpost channels.

6. Collect contact information for clients/contacts. Include email and phone numbers, as well as social media links.

7. Diversify how and where you communicate, connect, engage and advertise.  Social media is just one method for communication. Others include your website, blogs, newsletter, texting, phone calls and–my personal favorite–in person.

Office coffee break

Advertisements

Just Five Things: Best book marketing blogs

Standard

number-5Just Five Things, a list of simple actions that can enhance your publishing career. One tip for each day of the week related to every aspect of publishing from time management to marketing to writing.

1.  BookMarketingBuzzBlog / Brian Feinblum

2.  The Creative Penn / Joanna Penn

3.  Savvy Book Marketer / Dana Lynn Smith

4.  Author Marketing Experts / Penny Sansevieri

5.  SMART Marketing for Authors / Chris Syme

See you next week for another list of Just Five Things.

If you have a tip to share or need help with a challenge, email me at myauthorconcierge@gmail.com.

Just Five Things: Storytelling with photographs

Standard

imagesJust Five Things, a list of simple actions that can enhance your publishing career. One tip for each day of the week related to every aspect of publishing from time management to marketing to writing.

1. Look for images that reflect a mood or emotion.

20160116_190716

Contemporary romance author Chris Keniston (R) at a costume-party reader event.

2. Compose photographs with contrasting, surprising or unexpected elements.

Heather Ashby 2013 03 07 - 0111-Edit-3

A romance author in a military hangar? Heather Ashby makes it work.

3. Focus on unusual details or perspectives.

20160120_134529

This reluctant reader was still willing to promo Jacki Delecki, one of her favorite romantic suspense authors.

4. Aim for spontaneous vs. staged.

20160416_113517

Cover model Vikkas Bhardwaj sends a personal message to a fan.

5. Develop photographic themes related to your branding.

Madeline Martin Wineglasses

Historical romance author Madeline Martin often pairs wine and romance on her social media.

See you next week for another list of Just Five Things.

If you have a tip to share or need help with a challenge, email me at myauthorconcierge@gmail.com.

Just Five Things: Creating blog content

Standard

5Just Five Things, a list of simple actions that can enhance your publishing career. One tip for each day of the week related to every aspect of publishing from time management to marketing to writing.

1.   Curate content.

2.  Invite guests to write a blog or contribute content.

3.  Develop regular features such as What I’m Reading, Five Favorite Things, Friday  Freebies, etc.

4.  Identify a common problem for your readers and offer a solution.

5.  Comment on a recent article (be sure to link to the article and cite the source) or topic.

See you next week for another list of Just Five Things.

If you have a tip to share or need help with a challenge, email me at myauthorconcierge@gmail.com.